We live in a technological age where everything is within reach with a touch of a button or an effortless navigation on a digital device. Since then, this convenience has been contributing to the increase in Global Internet usage, which shows that many people around the world utilize the Internet in one way or another. Countless organizations see this as a business opportunity to expand their client network by creating websites, but how do we ensure that their websites do not get lost online? Search engine optimization (SEO) is an essential tool used by many organizations to ensure that this does not happen. However, many of them do not know if they are receiving the full benefits of having a SEO, considering the significant amount of capital pumped into this investment.
Putting aside the technical jargon and complicated methods of analysis, this article provides you with the simplest ways of accessing the effectiveness of your SEO campaign – even if you aren’t tech-savvy!
1. Website Traffic
The volume of Internet users visiting your website is a basic measurement of the effectiveness of your SEO campaign. The increase in site visitors may also indicate that your website is ranked higher on popular search engines. However, site traffic volume does not wholly represent the success of your campaign! There are other factors that contribute to the campaign’s effectiveness, after all, the end-game is for the traffic to bring in revenue.
2. Keyword Rankings
Keywords are crucial in capturing the initial attention of Internet users and motivating them to click on your website. Firstly, this requires extensive research on keywords that are frequently used among Internet users. Next, select the keywords that are relatable to your campaign. The keywords can range from short to long words with brief meanings. However, never stuff too many keywords on your pages! Search engines may put websites which blast keywords in a lower priority as it will seem like a spam website.
After you have selected a few keywords, be sure to rank them by keeping tabs on your target keywords and where they are in search results. There are many third-party tools online to help you track your keywords.
3. Search Engine Referrals
Besides site traffic volume, it is important to know which platform provides you with the most referrals. Search engine referrals consist mostly of Internet users which come from mainstream platforms such as Yahoo! and Google. If your campaign analysis shows that a significant amount of traffic flow stems from search engine referrals, it will also indicate the success rate of your campaign in every search engine. This provides further direction in making progress for your campaign as you will be aware of how much capital to pump in for every search engine.
4. Leads Conversion
Conversion rates are a great indicator of the effectiveness of your SEO, where the users’ actions will be analysed. There are various types of conversions that your organization can create, with the help of your SEO consultant. The aims of your campaign determine the conversions you need. For instance, if your organization aims to find out the effectiveness of offering a free drink for completing an online feedback form, the conversion would be the number of free drinks redeemed. Another scenario is to gain a larger customer base, and your conversion will be the number of accounts created on your website. The conversion rate is the number times in which users complete the desired activity, and in the cases mentioned above, it would be the number of times users completed the feedback form or the number of accounts successfully created.
Here are some online conversion rates you can look at to help judge the effectiveness of your website:
|4% and above||It may seem little, but this is an excellent conversion rate.|
|1-4%||There’s still something lacking on your website but the rate is still healthy|
|0-1%:||Consider re-looking at your website and see which parts you can revamp to improve your conversion rate.|
5. Bounce Rate
Have you ever wondered if the content on your website is targeting the appropriate users? One of the many functions of SEO is to focus on the right Internet users, and prevent a high bounce rate. High bounce rates can occur if Internet users clicked on your website, expecting content which is useful for them, but closed the tab shortly after they realized that the content do not fit their requests. This signifies that the SEO is not efficient in filtering out consumers who are vital to your business growth.
The above mentioned points are just a beginner’s guide for you to determine the effectiveness of your SEO campaign! There are still many dynamics points that require more in-depth research but I hope that these points have given you a broader perspective of how to improve your SEO.
Here at Zencomputes, we ensure that all points are covered and that your website is SEO optimized. Interested to find out more? Contact us here for more information.