Ever thought about creating a website, but have no idea where to start or what to look out for? We’re here to help! Here at Zencomputes, we’ve created a short list of things for you to consider to help you get a better idea of what you need to do.
1.Summarize the service your business provides
Your website should illustrate what you can provide to your clients immediately. Think about what your business does and simplify it in a few words. When your clients access your website, the first thing on their mind will be “What value can you give me?”. Below are a few examples of what some of our clients have done and an analysis of why it engages clients immediately.
a) J-Artisans: Handcrafted Leather works without luxury markup. Workshops Available Too.
- Handcrafted – Signifies Quality
- Without Luxury Markup – You get value for what you pay
- Workshops Available – Not only selling products, but are able to teach people how to craft leather goods
b) PollyAnna Concepts – Recreating Living Spaces, We Bring style and function effortlessly into your life
- Recreating Living Spaces – They change the looks of living spaces,
- Style and Function – They do this by beautifying spaces
Take note of these examples and the keywords they use to entice the customers attention.
2. What type of website do you want to set up?
Think about your primary objectives. Are you a planning to have a static website set up or a website that can help sell your services online? What are the challenges your business is facing right now and how will the website help?
If you plan to sell your products online and avoid having to set up a brick-and-motar store, you’re looking to set up an E-commerce Store.
If you want a website to solely to display your services, set up a comprehensive portfolio website and talk about how your company has helped others.
3. Search Engine Optimization
Drive in traffic towards your website by utilizing Search Engine Optimization (SEO). Use powerful plugins to track your SEO of the website. In order to do so, you can submit articles, write guest blogs and display relevant information that customers will look out for when they use popular search engines such as Google or Bing. Doing so will ensure that your website will actually have an audience viewing it.
4. Smart Content Creation
Everyone can create content and give you a 1000 word essay on why their service has quality or can do everything from A-Z, but what you FIRST need to do is entice people to find out why your service can do this. You need to capture their attention first before throwing them a whole chunk of text for them to read. Summarize each key point of your service into a few words before elaborating on them on a separate page. Smart content creation is to make sure the content you create is being read in the first place.
5. Curate your Portfolio
Think of your best works you want to put on display. Setting up a portfolio is the important as clients want to see what you have done before in order to measure the quality of you work. You may have done services for 1000 clients, but think about the special few projects which you will separate you from other competitors. List these as the main few projects so to immediately capture your client’s attention online.
These are only 5 of the many things to consider when planning a website. There are still many dynamic factors that will differ from industry to industry. We hope that this article has given you a better idea of what you need to consider when planning for a website.
Feel free to contact us for more information on how we can value add to your business with the use of websites. After all, in today’s digital age, an online platform is the first and foremost important step in starting up a business.